Alidad Mahloudji (born 1955), professionally known as Alidad, is an Iranian-born British interior designer with a strongly individual style – a style that has won him plaudits and an impressive list of devoted clients worldwide.

From Alidad: ’What I am trying to achieve is a house that looks as though it has been a long time in the family, even if it’s a new build. I like it to feel as if successive generations have stamped their mark, while leaving the integrity of the house in place.’